Personal Essay

Executive Summary: Problem Statement: The privacy cornerstone industry was instantaneously changing rapidly. Westmount Retirement Residence this instant facing price problems of low profitability. Situation Analysis: Objectives and goals: For curt circuit term, build a new pricing assume. For desire term, posture Westmount and make it stronger in the industry Background: Was constituted in 1977 st artistic productionle located in London, Ontario Provides kinds of operate with its state-of the art facilities including 24-hours emergency answer services SWOT: 1. Strength: ample history and used to entertain a profitable dandy reputation High quality and safety guaranteed skilful services and professional staffs 2. Weakness: Poor managing system much(prenominal) as cost system and charging system Fall behind pricing model Targeted merchandise is currently small External environment: 3. Opportunities: The indust ry now has a trend of growing Has a corking potential market Consumers behavior 4.

Threats More than 17 hideaway facilities competed in the London market terce local retreat facilities competed directly with Westmount with there own oblige options, services, and monthly judge ( Chelsey putting green Retirement Community, Central Park Lodge, bulky deserving Retirement Vill fester) * Average income level of seniors Individuals over the age of 75 :$25,000 to $40,000 (not including proceeds from the sale of a understructure or from extraneous financial support from family members). * Financial situation o f seniors (median discharge worth ) Elderl! y families: $121 300 in 1984 $171 600 (annual increase of 2.3 percent). unattached of age(p) persons: $41 400 in 1984 $70 000 in 1999 (annual ichor rate of 3.6 percent). Market: Market size and growth The retirement home industry was experiencing significant growth due to change magnitude occupy for assisted and supportive living options. The number of beds postulate in long term health care facilities was communicate to ride from...If you want to get a full essay, range it on our website: BestEssayCheap.com

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