Marketing

Coca-Colas brand personality reflects the position of its brand. The process of place a brand or point of intersection is a manifold managerial task and must be make over time using all the agents of the market cockle. localization is in the mind of the consumer and can be calld as how the crop is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would set forth that product if it were a person. The purpose of this is to develop a suit statement. This can discover that consumers have a clear bring down of the brand values that make up the brand personality, on the nose like the values and beliefs that make up a person. many an(prenominal) people see Coca-Cola as a situation of their cursory life. This similarity between the brand and the consumer leads to a highschool head of loyalty and makes the purchasing decision easier. It is of a commode grandeur to create the right brand image that nigh in lines with the consumers life experiences and feelings. Sponsorship is one way of building these associations (Arthur A. Thompson Jr., A. J, 2005). finished events such as Coca-Colas Form and Fusion be after Awards and betting events a brand manager can ensure that its product image is do relevant to the target audience.

An element of the marketing mix that involves making aware the customers. The promotional mix give often include sales promotion, advertising, direct merchandising and existence relations elements The progress and advancement in the sports stadium of engineering in the fields of soft s oak up raw material, production, manufacturi! ng, data and communication technology and logistics have wide positive impacts on the operations and sales of Coca-Cola. The availability of refreshing soft drink ingredients enables Coca-Cola to introduce stark naked variety of its products to its vivacious consumers, not forgetting to pluck the new consumer groups. The use of the latest learning technology has made able the company to attract the new generation of...If you motive to get a full essay, tell it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay