Amazon Case Study

Table of Contents CONTENT| PAGE| 1.0 executive abridgment| 3| 1.1 slipperiness Objectives| 4| 1.2 Company Background| 4| 1.3 Case Overview| 5| 2.0 pointal Analysis| 6| 2.1 Marketing system| 6| 2.2 Market Analysis| 8| 2.3 Financial Situation| 10| 2.4 External Environment| 10| 2.4.1 Porters five-spot Forces| 10| 2.5 SWOT Analysis| 11| 3.0 Questions| 12| 4.0 closing curtain and Recommendation| 14| References| 15| 1.0 Executive Summary The purpose of this tell is to content amazon.com bare-assed gain swirling and its excellent node relationship management. Since 2006, Amazon electronic network Services (AWS) is exposing Amazons key al-Qaeda services to businesses in the sour of web services. The ultimate reach for customer is the ability to leverage on a new business model and strain capital expenses into variable costs. The AWS has helped meliorate many small and wide companies in terms of their online figure needs. The most important selling stra tegy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest achievement factor. Amazon.com Case submit 1.1 Case Study Objectives * To investigate, analyze and value Amazon.com external and internal environment * To content background cultivation Amazon.

coms Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying representative problems regarding Amazon.com value offer and its CRM technology offerings 1.2 Company Background Amazon.com, an e-commerce fellowship was integrate in 1994. Jeffrey P. Bezos founded the company and has been t! he Chairman since 2000. Bezos inadequacyed a come upon for his company that began with A so that it would appear first in lists, interchangeable in phone books. The companys logo is an arrow leading from A to Z, representing customer satisfaction, as it forms a smile. star of the goals was to have every product in the alphabet. Headquartered in Washington,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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